Panda Express
At a time when same-store sales were dropping throughout the QSR/fast food industry, the work we did for Panda Express featuring the rascally pandas Eddie and Tom-Tom raised their sales 7%.
Golden Treasure Shrimp
This campaign introduced Panda’s Golden Treasure Shrimp with a pirate themed commercial and a Facebook treasure hunting game to drive customer engagement. As a result, the dish surpassed all of Panda’s sales goals.
In the Golden Treasure Shrimp Hunters game on Facebook, players competed for Panda Express gift cards and free food.
Kobari Beef
The secret to this delicious dish is the top secret Kobari Sauce. Eddie managed to get his paws on some, but don’t ask him how.
“Harmony” Internal Manifesto
Panda tasked us to create an internal communications manifesto. Its purpose was to clearly state their mission to new and existing employees while building pride and morale within the company. The theme—Make Life Delicious.